Visual Design UI
User Experience UX
User Research & Data
Go to Market Strategy
Partnered with crypto Predicted to redesign their website and bring their digital presence inline with their new brand and mission to “fuel a journey of discovery across time to enable solutions for a brighter future into crypto trading prediction.”
I rehauled the information architecture and navigation of the site, making it easier for users to plan their trades. We determined and later validated our findings with motivation-driven personas, sorting and user testing.
Used Gotham round for high-impact, branded messaging
Through clean, compelling visual design and thoughtful components, we brought the Crypto Predicted's new brand into the digital space for thousands to enjoy.
We completely re-thought user journeys for membership and, as illustrated here, learning resources. Our work centered on emphasizing topics that mattered to educators and using intelligent components to make resources findable and engaging.
Accessible design patterns and minimum contrast compliance.
Systems that Scale
Designed a flexible component system that can scale at the pace of content growth, and ensured that the foundation of data used to create the site will accommodate other applications in the future.